How sound logos are made

Sound branding is a major part of what we do in Epic Sound, and I’m often asked how a sound logo – or audio logo – is created.
Despite the fact that sound logos are short, there is a lot of thought put into their creation.
I’ve written an overview of the creative process and the four steps (concepting, polishing, integrating and the buy-out) involved in creating a great sound logo over at Logo Sound.
If you’re interested in how sound logos are made – or if you’re considering getting one done for your own brand – it’s well worth checking out!