Building upon the success of their previous campaign, global pharmaceutical company Takeda decided to update their old campaign with a new TV commercial – and also bring a new product to market with a new TV and outboard campaign.
They went back to us to get an updated version of the original melody – a more modern and lounge-like piece of music was written for their new 20 second TV commercial, promoting their new muscle pain relief product ‘Ipren Gel’.
- Client Takeda
- Date 2013-09-19
- Tags Advertising