Wired has a brilliant multi-part feature up on the movie trailer, with interviews, insights and analysis on what makes movie trailers work.
Directors talk about how it’s all about casting for them—when they get the right actors, their jobs are easier. For us, that’s true of music. Sometimes 70, 80 percent of the job can be trying to find that perfect piece. Trailers are all about rhythm, pacing, and feeling.
Read the full feature on movie trailers here.
When it comes to trailer music, be sure to check out my guide on how to use music to make your trailer sound brilliant.