Return of the advertising jingle

John Schafer over at the Soundcheck talkshow has an  interesting podcast up about the return of the advertising jingle:

Advertising jingles used to play a crucial role in drumming up sales, but with time they became hokey and hopelessly outdated.

Now, they’re making a surprising comeback. Stuart Elliott, the advertising columnist for The New York Times, discusses the recent trend. And pianist and composer Roy Eaton tells us about his days as a jingle writer.